London Emerging Trends - 2013 Designers

Salam/Hey All, today's post is on the four designers that will be showcasing their collections and competing against each other at London Fashion week.

Hope Wade: (Jamaica) 'For the sophisticated individual who seeks the best in quality materials and outstanding couture designs' was the first sentence that i saw when googling the brand. Doesn't it just lure you in and want you to see the garments. She is known for her signature style and rich fabric selections such as silk, linen and lace. She get's her inspiration from Jamaican culture.

Elena Jones: (Canada) Her brand is called Lococina. She was born and raised in Central Russia surrounded by classical folkart. she grew up backstage of an operetta theatre among singers and actors, costumes and wigs, scenery and backdrops. Not long after she migrated to greece where she lived for 12 years. Elena uses her rich exotic background to anticipate trends while being inspired by the past; namely period fashion, Steampunk, art nouveau and modernism. She also has a jewellery line which compliments her clothing line. She says 'I draw inspiration from everything i see around me. Sometimes it's nature, other times, architecture, cinema, paintings, etc'

Nina Athanasiou: (Germany) Her fashion label attracts with it's extremes: retro style meets science fiction, straight lines give way to luxurious details, silk is combined with calfskin. The style perfectly suits people who enjoy their identity as woman or man. The collections include elaborate embroidered silk dresses for women, wily corded tops, soft body enhancing leather coats for men, and fantastic waistcoats. The young designer demands equal fashion rights: "Men should no longer be the businesses stepchildren. I think men can also dress stylish and fanciful without being immediately considered as weirdos." I really love her collection especially some of the mens garments. I'm totally in love with the jackets and blazers!

Shefali Couture: (Arab Emirates) Launched in 2011, fashion designer shefali chawla vohra created her own clothing line, shefali couture. Based out of dubai her fashion forward line incorporates traditionally ethnic designs alongside modern pieces. The couture line is well rounded with both menswear and womenswear fashions integrating ethnic inspired attire and evening wear garments. She says "Designing comes from my soul. It's not just how to sell a dress but to instil a sense of style in the individual. Fashion is a repetition of time�..fashion is also the ideas, fads and trends that are going around, a sense of being with it. Classics are a part of fashion - in a timeless repetition."